Just how successful was the New Orleans Saints return to the Louisiana Superdome last Monday night?
According to Bayoubuzz.com, the re-opening of the Superdome for the Saints-Atlanta Falcons game drew the largest audience in ESPN history, drawing bigger audiences than any of the broadcast and cable networks. The dome was a sellout with nearly 70,000 fans, and the event generated nearly $20 million revenue to the city.
Oh, and the Saints won the game, 23-3.
This is just a start for the Crescent City. The city will also host three collegiate football contests later this fall: The Bayou Classic on Nov. 25, The New Orleans Bowl on Dec. 22 and the All-State Sugar Bowl Classic on Jan. 3, 2007.
New Orleans will also host the NBA All-Star game in February 2008.
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