WE tv (Women’s Entertainment) is the new national media sponsor for the Women’s Sports Foundation, a not-for-profit group whose aim is to promote healthier lifestyles for young women and girls through sports and physical activity. The partnership is part of the network’s initiative WE Empowers Women, which began in May 2005. Through a series of events throughout the U.S., top professional female athletes will speak to young girls about the benefits of sports and physical fitness.
Kim Martin, WE tv’s EVP and General Manager says, “Our partnership with the Women’s Sports Foundation perfectly aligns with WE Empowers Women’s mission of providing opportunities for women to lead full and healthy lives.”
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