Most fans are likely to down a beer or two while watching their favorite sport. But wine is quickly gaining in popularity, especially among golf fans, according to a recent Nielson study. In 2006, wine spending among U.S. sports fans climbed to $81.40 from $66.80 in 2005, which parallels with wine consumption overall in the U.S. Retail spending on wine overall rose 7 percent to $8.4 billion in 2006.
Fans of ladies golf spent the most for wine in 2006, but the biggest increase was among pro football fans. Go figure.
LPGA (ladies golf) : $125.00, an increase of 17 percent over 2005
Tennis: $111.90, an increase of 20 percent over 2005
PGA: $109.40, 30-percent increase over 2005
NFL: $ 94.30, a 63-percent increase over 2005
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