The Chicago Tribune learned that the U.S. Figure Skating Championships will be spread out over nine days and two weekends in 2010 to provide for live coverage of the sport on NBC leading into the 2010 Olympics in Vancouver. Under the new format, which will only be in effect for 2010 and other Olympic years that follow, the senior men’s and pairs competition would take place during the first weekend and the ladies and ice dance would be the second weekend. The juniors and novice competitions will take place the week in between. In non-Olympic years, the schedule would revert back to its current setup with all four free skate programs taking place on the same weekend.
The move will allow NBC to telecast the short and free skate programs of each of the four disciplines to give figure skating a bigger national TV audience and generate interest in the Winter Olympics. While I can understand U.S. Figure Skating and NBC wanting to capitalize on its recent successful coverage of the national championships in St. Paul, Minn., which increased 65 percent over last year’s coverage on ABC/ESPN, I think this plan is risky and could harm attendance. I know of few people who would be willing to attend an event over two consecutive weekends. For the diehards, it means staying an extra couple of days. For the not-so-diehard, it means choosing one weekend over the other or staying home altogether. With the sport already struggling to attract fans, it can’t afford to lose more of their in-person audience.
In related news, NBC will provide coverage of the 2009 World Figure Skating Championships in Los Angeles next year. I would think that this development closes the door on any possible agreement between ABC/ESPN beyond this year when the current contract expires. Furthermore, if NBC’s ratings for these figure skating events continue to rise, look for a longer-term deal with the network after the Vancouver Olympic Games.
No comments:
Post a Comment