Blackhawks Host Beard-a-thon

In one of the most innovative promotions I’ve ever seen, the Chicago Blackhawks are encouraging fans to put down their razors and grow beards to support the team and raise money for Blackhawk Charities. Those of us who are follically challenged can sponsor a friend, rate the beards of competitors, or build one online. To learn more, check out Beardathon.com.