Skate Canada Wants to Change Figure Skating Image

With the 2010 Vancouver Winter Olympics less than a year away, Skate Canada has decided it’s time to change the image of figure skating. With declining attendance and television ratings, Canadian skating officials believe that rebranding the sport as more masculine will draw new fans from hockey, football and baseball, according to the Wall Street Journal. Officials also want their male skaters to refrain from wearing sequins, ruffles and other frills in favor of simpler, more uniform outfits. They have also requested their skaters to talk up their injuries and training regimen to showcase how tough and macho the sport is.

It is no surprise that these rebranding efforts have outraged gay advocacy groups, who call it an attack on skating’s sizable gay audience. And the controversy made its way “World News with Charles Gibson” on ABC-TV.

This controversy has been going on for decades, and Skate Canada has always been somewhat sensitive to this issue. After all, it was a Canadian skater, Toller Cranston, along with Great Britain’s John Curry, who routinely wore frilly costumes in the late 1970s to express the artistry of their programs. Then along comes Kurt Browning in the early 1990s, who performs the first quadruple jump in competition and skated to rock music – moves that helped make the sport more macho.

The truth is both Skate Canada and gay advocacy groups are overreacting. This is not an attack on any particular audience, but on the sport’s artistry.

While I can understand Skate Canada’s desire to expand their fan base, it is taking the wrong approach. They can call the sport anything they want and they can try to change people’s perception of it, but they cannot change the reality of it – that it is a beautiful but physically demanding sport that requires athletes to skate to music. The sport will never draw fans from more aggressive, macho sports like hockey and football – they represent two different fan bases.

While I am not a fan of some of the frilly, sequined costumes that some of the male skaters choose to wear for their programs – I think they tend to distract from the program rather than enhance it – it’s unrealistic to expect male skaters to adhere to a more uniform look. Ultimately, the costume decision should be left to the individual skater and his coaches with the music and program in mind.