I guess it’s not enough for ESPN to be a global presence in 200 countries and cover college sports as well as the pros. The New York Times reports that ESPN is expanding its reach into several local markets after a test run in Chicago has shown that the sports network can compete with local broadcast outlets . Since its launch in April, ESPNChicago.com has become the city’s top sports site, attracting more than 590,000 unique visitors in June, according to comScore, an Internet measurement company. The network plans to add three more sites in Dallas, New York and Los Angeles beginning later this fall and early 2010. The Chicago site covers the city’s seven professional sports teams and sports at nine area colleges. It plans to add high schools sports coverage.
ESPN entering the local sports market is like a major big box retailer opening up a store in neighborhood with independent retailers, only to see those smaller businesses go out of business. Seems kind of unfair, like a big bully picking on the smaller kids on the school playground. Granted, ESPN has the staff, the money and the branding behind them. It’ll be difficult for any smaller site to compete at their level. Sadly, as ESPN gains a stronger foothold in localized sports coverage, look for smaller sites to fall by the wayside.
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