Women’s Ski Jumping and Figure Skating Gain Support and Exposure

Several weeks ago in this column, I expressed hope that the International Olympic Committee would approve women’s ski jumping for the Winter Games. U.S. women ski jumpers have been fighting this uphill battle for some time. But there may be some hope on the horizon.

According to the New York Times, Jacques Rogue, president of the IOC said women’s ski jumping is being added to a Winter Youth Olympics in 2012 and has a “strong case” for being part of a future Olympics. While it maybe too late for the Vancouver Olympics in 2010, there's still hope for 2014.

In other Olympic news, NBC has extended its broadcast deal with the U.S. Figure Skating Association through the 2014 Winter Olympics in Solchi, Russia. The network will provide live coverage of the national figure skating championships and Skate America. That's good news for the sport which has had declining viewership and attendance in recent years.

Let's hope that NBC provides the coverage on its parent station and does not bury the event on its Oxygen network, like it did for the World Figure Skating Championships in Los Angeles last March. Some cable companies do not carry Oxygen, or if they do, it's at a premium, and many households don't have access to it. Despite this minor issue, the extended contract guarantees that figure skating will continue to have some exposure to American audiences.