The National Football League has pulled the plug on an innovative ad campaign (which I wrote about in early October) that was being developed featuring members of the Chicago Blackhawks and Chicago Bears, according to Phil Rosenthal of the Chicago Tribune. The ads were shot in October and were in production when word came down from the league that the ads are a No-Go.
Apparently, the NFL prohibits the use of team marks and logos to promote other sports. That’s too bad. I was really looking forward to seeing the ads featuring Jay Cutler and Jonathon Toews trading passing tips.
The cancelled campaign hurts the Bears more than it does the Hawks, who are the best game in town at the moment. After a subpar performance on the field this season, the Bears could use a little bit of the Hawks’ magic.
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