Wednesday, July 12, 2006

World Cup a TV Ratings Success

Soccer has always been far more popular on the world stage than here in the U.S. Sunday's soccer World Cup Final between Italy and France drew 16.9 million American viewers , a 152 percent surge over 2002 and 31 percent higher than 1998. By U.S. standards, this is considered a huge television success. It's close to number of viewers who tuned in to watch the NBA Finals and the World Series, but still far less than the All-Star game and the Superbowl.

2006 World Cup Final - 16.9 million (American viewers)
2006 NBA Finals - 12-13 million (avg)
NCAA Basketball title game: Florida and UCLA -17.5 million
2005 World Series: White Sox vs. Houston - 17.1 million (avg)
1999 Women's World Cup Final: U.S. vs. China - 17.9 million
2006 All-Star Game - 31 million
2006 Superbowl: Pittsburgh vs. Seattle - 91 million
2006 World Cup worldwide viewership - estimated 300 million to one billion

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