Guess who’s on Twitter now? Sports Illustrated reports that Sox manager Ozzie Guillen has a Twitter account, an ideal platform for his colorful commentary. Guillen promises that his comments will only be personal, not breaking news about the club’s moves. Still, General Manager Kenny Williams isn’t pleased with the idea and will likely be following Guillen’s tweets closely.
Twitter is the perfect forum for Guillen who has no problem reaching out to fans. He’s been known to read e-mails from fans and occasionally responds to them. If the Sox are smart, they will allow Ozzie to keep his Twitter account, so he can express himself on his terms without interference from the team.
The Sox are also going to be the subject of a reality TV show called “The Club,” which will air on the MLB Network beginning July 4. The show will follow Guillen, Williams, owner Jerry Reinsdorf and other members of the staff as they face the challenges of running a professional sports team.
This is a surprising move in some respects as Williams and Reinsdorf tend to keep things close to the vest where team decisions are concerned. Still, as a lifelong Sox fan, I’m looking forward to watching the show to see what the team is like behind closed doors.
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